Proposals don’t sell solutions – they state what’s already been agreed to. Don’t use your proposal to state your value proposition.
When you change your selling process based on a company’s protocol for bidding, you turn your value proposition into a commodity. It was your proclaimed ability to create differentiation that got you in your current job position; don’t agree to sell on a “so-called” level playing field.
The RFP process was created by government to prevent corruption – of course it’s been a failure. Instead, it has taken every provider’s differentiation out of the decision making process. In fact, the decision is most often made before the RFP is written.
When gatekeepers claim that decision makers don’t have time to see you, you should be asking if these same people have time to live with their current condition vs. the few minutes you’re asking for.
Before you can propose, you have to come to an agreement on value. Without such an agreement, there can’t be a fair evaluation of price.