Yesterday I delivered the keynote address at softwareONE’s national sales meeting in Wisconsin – and yes there was snow on the ground, a treat for those of us who have moved south.  If you’re not familiar with this organization, look them up online at www.softwareone.comfor more information.  In a nutshell, softwareONE specializes in software license management – consulting with clients on the best way to purchase software and then managing the entire license life-cycle.  If you’re a reseller this may be an opportunity to make more of your software reselling opportunities.  They partner with solution providers worldwide, making it easier to sell software.   From a post I wrote a few days ago, better license management is one of the top 10 areas of opportunity in 09.