Thoughts on the Market

November 24, 2008 — Leave a comment

Sound bite: President-Elect Obama’s phone records have been compromised – read by Verizon employees.  I understand they were fired, but so what.  Once digital assets are compromised there’s no way to recover.  Now that they’ve been terminated, whatever secrets were discovered will be made public.  Everything we do is being recorded; none of it is really secure.

Sound bite: Kaspersky has grown its retail sales of antivirus and computer-security software this year by 137%, to $15.5 million, through August.  Once again, security seems to be doing well despite mounting economic pressures.

What about your Business?

Is your fourth quarter strong?  If you’re tempted to envy those who are doing well, forget it; you’re wasting precious time.  Focus on your business; use this week to get your yearend battle plan together.  Consider what happens in Q1 09, and surround yourself with wise counsel, people who win regardless of adversity, and those who rise above circumstances.  This is the time to be marketing, demonstrating value to those you call on, and providing that trusted ADVISOR thing we’re always talking about.

Recession proofing your business – It’s been proven that slashing marketing budgets and efforts during a recession is a mistake!  One analyst puts it this way, “The larger your voice share compared to your actual market share, the more likely your company and brand will grow market share when the recession fizzles out; also share of mind remains for months uncontested among consumers.”  Remain strong, be proactive, and communicate more frequently with those you work with.  Everyone is looking for wise counsel.

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