First, make sure you visit me at http://dstelzl.podbean.com/ for this week’s broadcast – Part 1 of actually building the Profit Program. In this economy, you can’t afford to just figure it out. This is the last month I am offering the two week trial; after that it’s just $19.95. There’s no risk, so give it a try.
Yesterday I talked about personal brand. I mentioned Wal*Mart – wouldn’t you know it, Wal*Mart was one of the only retailers to report strong earnings yesterday. That’s because price is a value proposition. The problem is your business model won’t last if you go that route; not unless your company fires you and all of your high-end sales people and technical staff, and moves to an online e-tailor. But there is hope. Moving to a longer term strategy with recurring revenue. Yesterday I received this link from two people – a well written article on what to expect in the growing market of MSSP offerings:
This is right in line with building the Profit Program, a program that starts with a strong value proposition, and ends with financial stability and improved customer satisfaction.