2016-07-25_13-25-41Digital Money, The Book

David Stelzl’s Latest Book

 

It’s been a busy summer. Some traveling, lots of work, and lots of writing. It’s all in preparation for the fall. Most of my fall will be spent in front of business leaders talking about security. Central to these presentations is my new book, Digital Money. I have conferences booked with CPA associations, banker’s associations, distributor conferences, and several exclusive executive lunch meetings hosted by resellers and technology manufactures. It’s all in an effort to create awareness – getting business leaders involved in their data security programs.

What is Digital Money?

You’ve heard of fintech and cybercurrencies – these are all related. But the data itself if worth a lot of money too…it’s all digital money. From bitcoin and blockchain to intellectual capital and trade secrets. Even your personal data – actually, that’s where it all starts.

I’ve been furiously writing since the start of the summer – the Digitalization Megatrend affectively changes everything we know about security, other than the fact that companies all around us are failing to keep their data secure. We should all know that. It’s in the paper every day.

The book should be out next month (August 2016)! I have my editors and internal team reviewing it now, and the artwork is in motion! What is this book about? Here are a few teasers…

  • Don’t like the word, Profiling? – Making decisions about someone based on what they look like is nothing compared to the data aggregation effort going on in the Net – Did you know that everything you do, including driving newer cars, is being recorded digitally? Everything from cookie syncing to fingerprint canvasing, all designed to understand everything there is to understand about you. You are absolutely being profiled.
  • Data aggregators know far more than your spouse will ever know about you. They know what you believe, how you think, what moves you, what convinces you, and how to get the most out of your bank account.  What’s worse, they will sell that information – and some of it is extremely private.
  • They know about your health, your morals, your politics, your fears, your finances, and how to manipulate you. If you’re wondering who you will vote for in November, there’s a computer out there that probably already knows…and the Russians just hacked the Democratic National Convention computers to get some of that intel. (Note: the GOP systems were hacked not long ago). Will there be voter fraud this year? Yes – you can count on it.  No doubt the winner will be determined by hackers…
  • Social engineering is bigger than ever.  If Mitnik had the kind of data available on individuals today, his hacking efforts would he netted millions more.

Data is Essentially Digital money – A Look at Business Security

Social Media is growing because of data aggregation. Facebook is worth about 75 Billion simply because of the intelligence they have on you. The more social media grows, the more promiscuous end-users become with data that used to be secret. And the more data that get’s aggregated, the more hackers can convince users to open doors.

In this book I take a hard look at the  trends – what hackers are up to, how the latest technology trends are opening doors, and how big data and deep machine learning are eating away at companies that don’t take the right steps.

This is not an IT book – it’s not technical. It’s about data, business, and leadership.  If businesses are going to be secure, the leaders must lead. The alternative is to delegate it to the government, letting them impose millions of expensive, ineffective regulations that will ultimately cost small businesses to the point of bankruptcy.

It’s time to get serious about security.

© 2016, David Stelzl

Retention and MSP Business

Today I’ll be speaking to resellers (sponsored by Ingram Micro) on the topic of MSP retention. There are many reasons why clients move on – one of the biggest is CONNECTION. Are you in touch with your clients every month?

Join us today at 1 PM ET <<< Click to Grab Your Seat or Get the Replay

I will be covering several strategies to fix this – but one simple strategy is your newsletter. The problem is, our industry has gone digital. It’s easy to put a newsletter out in digital format, blast it to your list, and think, “There, I’ve done it.”  The problem is, open rates on digital newsletters are terrible. Maybe 15%.

Do the math – 100 MSP clients – 15 opened my letter. How many actually read it?  Hmmm.

The hard part is writing it. If you write one, you know – it’s time consuming. So if you’re going to go through the trouble of writing it, here are three things to consider…some of which I will give more detail on today at 1 PM ET.

  • ONE: Print it! That’s right, in the digitalized megatrend age – the printed newsletter’s lifespan is much longer. I started mailing mine out in early 2016 and I can tell you without a doubt, when I talk with my clients, not only do they still have back issues of the letter – they’ve read it!
  • TWO: If you’re going to write – make sure you know your audience! For instance – if you call on small business, don’t kid yourself…they don’t care about Microsoft updates, advancements in storage technology, or even the bits and bytes of ransomware.
  • THREE: Be consistent.  Send it out every month at the same time. Email them ahead to let them know its coming, and package it in something they’ll recognize. I get a newsletter every month from a coaching group I belong to – when their package arrives, it’s clear. It’s the first thing I open!  And I usually read it.

Join me this afternoon and I’ll give you more great ideas on how to win over your clients long-term, and stay connected over the years!

© 2016, David Stelzl

2016-06-14_15-12-33How is Your MSP Retention?

If you’re losing customers over the year, you’re losing money – big money.

The average stay for a client on an MSP contract is a few years, but if you look at a single year’s profit for your average customer (12 months of payments), losing adds up quickly.

Tomorrow Ingram Micro will be hosting a Livecast where I will be addressing this issue. Of course, I will be pointing back to security, and how to leverage security to increase retention. But not just security – there are some great strategies that you can put to work right now to increase retention and keep your value proposition strong. Hope to see you there.

Sign up right here (CLICK)  <<< Click to grab your free seat on tomorrow’s Ingram Micro Livecast.

 

morton

Small Business Owners in Dallas

Hosted by Howard Financial Consulting and IT Services…

This morning I’ll be speaking to small business owners at Morton’s Steakhouse in Dallas – an event sponsored by Howard Financial & IT Consulting Services.

Our goal: educating small business owners on what’s happening in the data world, and why security is more important than ever as we move forward in the Digital Megatrend.

In my research to complete Digital Money – the next book on the “To be published” list, I am more convinced than ever that small companies can no longer afford to treat security as a “Nice to have”.  It’s essential.

Not Just Any Security…

But not just any security – ransomware, corporate account takeover schemes (CATO), and the rampant theft of intellectual property are at an all time high, and growing fast. Having your Microsoft server patched, or running a clean backup are not the answer. You need both, but without a detection/response strategy in place, these companies are wide open to data loss and future business failure.

I can’t stress this enough…there has to be intelligent detection, and a solid – timed response plan. And having in internal IT person doing it, is no longer an option. This requires special skills and technology only available to enterprise fortune 500 companies – or through a special managed services offering provided by well equipped IT services companies.

Can They Afford This?

Will the small business owner spend the extra money, and make the extra effort to do these things? They will…these educational events continue to receive a strong response, because they put risk into business language.  When a business person hears the truth, in their own language, it does lead to action.

My fall is booked solid with events just like this, simply because business owners are recognizing the need to know…in the coming weeks I’ll be in San Jose, Helena Montana, Buffalo NY, Las Vegas, Richmond, Santa Ana, Denver,…it’s time to get this message out!

If we don’t carry the message forward, we can expect more expensive compliance laws, and more business failure.

If you are an IT Services Provider, it’s time to get on board… Start here with my book, The House & The Cloud <<< Click for more information.

 

networkThe Power of Data Aggregation

It’s All Part of Your Global Computer Profile

 

Don’t like the term PROFILING? Well, whether you like it or not, we are all being profiled.

In my new book, Digital Money (due out this summer – 2016), I uncover some of what is actually happening out there as your’s and my data is tracked, sold, aggregated, and used for both good and bad…put in the wrong hands, this can damage your business and personal life.

Your Car Knows More About You Than You Know About Your Car!

Take cars for instance – the new cars are just computers on wheels. This morning’s WSJ explains that your car (if you drive something fairly new), is collecting data. It knows (and records) where you go, how far you drive, how fast you drive, and even how much you weigh!

That data alone may not matter much to you…but there’s more.

What About Your Personal Life – How Personal Is It?

Data Aggregators are largely unknown companies that buy data from anywhere they can get it. Facebook, stores you shop, Google (sites you search or use), all of your purchases – in line-item detail, and anything that can be found online.

As examples, “Statlistics” – a company headquartered in the northeast, advertises lists of gay and lesbian adults and people suffering from bipolar disorders. These people may or may not have disclosed their alternate lifestyle, yet the computer knows, and is willing to sell that information to the right buyer.

Another one, “Paramount Lists” sells the names of people with alcohol, sexual, and gambling addictions as well as people desperate to get out of debt.

“Exact Data,” advertises lists of people who had a sexually transmitted disease, or who purchase pornography and sex toys. This data comes from stores and sites you browse or shop on.

Your data is collected and sold as another revenue stream – and you can assume that all of the stores you use, do this. That data, aggregated and analyzed against all of the other things you do, allows deep machine learning computers to predict, guess, and profile all kinds of things you had no intention of revealing. And it’s more accurate than you might think.

Security Is More Important Than Ever

Data importance is growing – and with it comes a much greater need to protect it! Are you in the security business? It’s the one major technology area that is not commoditizing…

P.S. Want to Learn More About How to Become a Serious Security Provider?  <<< You can start here for just $1.00 with my book, The House & The Cloud. I will even pay the shipping…. (CLICK to learn more).

blockchainBlock Chains, Cyber Currencies, and The Value of Data

Digital Money, my next book, should be out this summer!

If you’ve read Data@Risk, this is the update…for the past seven years resellers have used Data@Risk as a tool to educate business leaders (prospects and clients) on security, moving them to change their strategy. That was 2009.

It’s time for an update….

Money is going digital, but data is even more valuable. Disaster Recovery experts used to say, “People are a company’s most important asset.” While I agree – it’s also true that businesses act as if data is their most important asset. People can leave in mass, and even go on strike, and the company will likely recover. Lose your data, and the bankruptcy rate is high. Especially in the SMB markets.

This book explores security, including:

  • 7 Things your clients need to know about if they want their data to be safe. (Trends they don’t understand – but will be shocked to learn about.)
  • The one mistake every company seems to be making – one that is leading to failure after failure…and what to do about it.
  • Why just about every company must have a managed security program – no matter how small they are, and how to convince them to use yours.
  • Seven mindsets business leaders must adopt, and reinforce in their team members – if they plan to stay in business.
  • What to look for in an IT Services Provider, and why they can’t groom their own internal security experts (unless they are Fortune 500 or bigger). – a perfect introduction to your services! 

Stay tuned!  I’m in the final editing stages, and about to send it off for official editing…

PS. While you’re waiting, check out the Security Sales Mastery Training Program!  It’s online and chances are I can get you a sponsored seat (if you’re a reseller working with one of the major technology distributors!) <<< Click and we’ll get funding for you!