Thousands of People Have Bought My Book – The House & The Cloud…

However, Only a Few Ever Take Time To Read It.  So…

The Audio Book is Out! You can stop beating yourself up, trying to find a time to read The House & The Cloud…the full version is not available on MP3… Get IMMEDIATE ACCESS right here:

https://www.stelzl.us/HC-Audio-Special/

And for a limited time I’ll also send you two additional programs –

A video using The House & Cloud Message to convert an entire audience of decision makers to an assessment,

…And an exclusive interview with a Fortune 2000 CISO where I ask him “What he likes and dislikes sales people” and “Why he and his peers never return phone calls…”  His answers are eye opening to say the least!

© 2018, David Stelzl

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How to create a high conversion customer facing event with security

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HC MP3 CoverPeople have been asking for Years – Finally, We Have The Audio Version… The House & The Cloud…

The only book written specifically to technology providers on how to sell security…

 

***** NO TIME TO READ THE POST?  …. “Just point me to the Audio Book…”

 

In 2007, after traveling around the world (more than once) doing Security Sales Mastery Training Classes – Live, I wrote the book.  Actually, I wrote it on the plane.  Flying over 150,000 miles some years, I had lots of time, and writing the book was my dream…

I first got the bug to write a book in 6th grade – Mr. Haar, my teacher assigned us the task of writing a book over the course of  the year. We watched a film (8mm) on the process – the example, an old man going to the sea to study crabs and other shell fish… pretty boring….

My first book featured a family lost at sea on their 25ft cabin cruiser…

I think I made it to page 25, lots of edits, and then just got tired of the whole thing.  Years later, I met a guy who’d written two books.  When I met him, I thought to myself, this guy doesn’t look that smart, how ‘d he write two books?…then he said it, “I know what you’re thinking, I don’t look smart enough to write a book…” Guess he’s heard that before…

Well, he showed me how…and it wasn’t all that hard once I understood the process.  Of course Amazon (Create Space) has taken a lot of the labor and cost out of it…

Fast forward 7 Years – The Second Edition

If you’ve seen the old green cover book, or have the digital version (which is version one)…toss it… Seven years after writing my first book, I’d learned a lot, not just about selling security, but about what a book should look like, feel like, read like…and I rewrote the book. It’s a complete rewrite.

However, I also know you don’t have time to read…(Although everyone should be reading a book a month)…enter, the Audio Book!

I love audio books! I listen in the car, on the plane, and when there’s just too much noise in the car traveling with the family…

Get more info here – and finally get through the book you’ve wanted to read but just don’t have time to read…

https://www.stelzl.us/HC-Audio-Special/

© 2018, David Stelzl

Small Businesses Are Under Attack – Daniel DeFay, Provider of Security and IT Services to the Legal Industry, Interviews David Stelzl, CISSP, Author of The House & the Cloud.  Find out what Stelzl has to say about threats and security….

  • Small business security threats…
  • Vertical industry threats specifically …
  • BOYD  – is it safe?
  • The right approach for small businesses
  • What about cloud?

© 2018, David Stelzl

BYOD is the trend…Is It Good? Can Companies Keep Their Data Safe?

The fact is, people are going to bring their own devices to work…even if you lock your systems down, some (and it might just be the IT people) will still find a way.  No one wants to carry two phone, two laptops, two whatever….and most companies are not going to issue their employees smartphones….

Check out just three major issues people should be thinking about when they embark down the path of BYOD…

© 2018, David Stelzl

 

In Dallas This Week Speaking at The 20 Conference…

…with over 200 attendees, all looking for one thing – growth!

What’s the number one factor? Not enough leads…I hear it everywhere I go….coaching calls, training classes, live events…

But as Tim said this morning, there’s more to it.

If you had dozens of leads this month, could your company deliver?

Do you have enough people, infrastructure, process?

What about conversion?

If I gave you 20 leads tomorrow, how many do you think you’d actually close – if there were competitors involved? What makes you better (or unique)?

These are the questions we’re addressing this week…I’ll be on stage tomorrow showing how security sets companies apart when they really get it – and how to take people from thinking, “We’re covered” or “We have an IT guy”, to ready-to-assess…

© 2018, David Stelzl

PS. Does your risk assessment close business? Check out my HIGH-CONVERSION RISK ASSESSMENT TEMPLATE… (Click).

Interviews – The Fastest Way to Start Marketing With Video…

Face it, video is the media people consume. There’s so much to read online,…people can’t read it all.  Yes, I still write posts.

When there’s something requiring detailed instructions, lists, etc. you want to write it so your readers can follow it…

Video anything that’s more story line-like…In a recent workshop I led (on getting more assessments booked) – Prospecting Secrets, I talked about mixing media to attract new clients – email, hardcopy, video.  Video is powerful – it’s time to start using it.

However, if you’re just getting started, you might not feel confident doing your own program / video on YouTube…so try an interview.  Here’s an example – Ron Cousins (Sr. Partner and Founder of NowX) shares his insights as he poses questions about small business cybersecurity trends to me, his guest speaker/ author…

These types of videos are easy to produce, offer great content to your target market, and allow you to create associations with industry experts, executives, authors, and anyone you can land an interview with – without having to carry the entire program…

© 2018, David Stelzl