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	<title>Comments on: People Say&#8230;</title>
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	<description>Building an effective value proposition</description>
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		<title>By: Carlo Minassian</title>
		<link>http://davidstelzl.com/testimonials/#comment-250</link>
		<dc:creator><![CDATA[Carlo Minassian]]></dc:creator>
		<pubDate>Thu, 09 Sep 2010 11:08:02 +0000</pubDate>
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		<description><![CDATA[Dave,

I wanted to sincerely thank you for the impact you have had on my business (earthwave) all the way out here in Sydney - Australia. 

I haven’t had the pleasure of attending any of your courses however by simply following (memorizing) “Making Money with Security” business practices and adopting the House &amp; the Cloud sales strategies I have been able to completely re-engineer my go to market approach that is actually ideal to be applied to any MSSP, as it brings home the importance of Detection &amp; Response. 

Furthermore, I have pushed these strategies to my channel partners as part of our channel program, and helped them align their go to market to ours. So by simply extending your Educational Marketing message, now I have more committed partners who are actively taking us in front of their customers knowing well the powerful messaging we are going to deliver. 

I have now witnessed average sales reps from my channel partners take the time and apply them selves to your model and have literally transformed themselves into great security sales people that are now highly sought after. In my opinion, any sales person could do the same if they just took the time to read and apply them selves.

Regards,
Carlo]]></description>
		<content:encoded><![CDATA[<p>Dave,</p>
<p>I wanted to sincerely thank you for the impact you have had on my business (earthwave) all the way out here in Sydney &#8211; Australia. </p>
<p>I haven’t had the pleasure of attending any of your courses however by simply following (memorizing) “Making Money with Security” business practices and adopting the House &amp; the Cloud sales strategies I have been able to completely re-engineer my go to market approach that is actually ideal to be applied to any MSSP, as it brings home the importance of Detection &amp; Response. </p>
<p>Furthermore, I have pushed these strategies to my channel partners as part of our channel program, and helped them align their go to market to ours. So by simply extending your Educational Marketing message, now I have more committed partners who are actively taking us in front of their customers knowing well the powerful messaging we are going to deliver. </p>
<p>I have now witnessed average sales reps from my channel partners take the time and apply them selves to your model and have literally transformed themselves into great security sales people that are now highly sought after. In my opinion, any sales person could do the same if they just took the time to read and apply them selves.</p>
<p>Regards,<br />
Carlo</p>
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