Not a brand new video, but worth taking a look – if you want success in your messaging, Sinek has some points that really are worth embracing. I often ask, “What people group are you serving?” It you don’t know and understand your people group, it will be very hard to meet their core needs.
Archive for the 'Video' Category
Happy New Year! 2012 is just starting, and promises to be another great year for those providing security solutions. In fact, I am kicking off the new year with a workshop on selling security – Making Money with Security. We have a great group, so if you are not signed up, you should be – here is the link (below). Either way, this is a powerful video to send out to business people who don’t really understand what they are up against. With the growth in mobile and home workers, this type of attack (illustrated on the video) is easy money for any hacker targeting the average end-user, especially on home computers not controlled by corporate security policies.
http://makingmoneywithsecurity.eventbrite.com/
© 2012, David Stelzl
© 2011, David Stelzl
Here it is – ten minutes of review from my session at the Ingram Micro VTN invitational in Las Vegas – 2011!
© 2011, David Stelzl
Here’s a short clip from today’s conference with retail sales teams…in today’s talk I covered seven principles of building effective value with large retail clients based on my new book, From Vendor to Adviser…should have the final in print by late October!
© 2011, David Stelzl
© 2011, David Stelzl
One of the most effective ways for resellers and channel partners to market demand generation events is by video. Using a video like the one below, resellers can contact those who have not responded in the past, giving them a taste of what they missed – it can also be used as a follow up for those who don’t attend as a way to gain a meeting to review the event. This clip was filmed following a luncheon for business executives in the mid-Atlantic region, where over 50 business leaders met to learn about the growing threats of cybercrime, receiving critical information on how to help prevent further attacks on their data. Close to 90% of these attendees received complementary assessments to pin point major threats in their current data environment.
© 2011, David Stelzl
Heading Back to NC
Back from a week-long tour, with a video recap of the Cisco Partner Meeting, held in Las Vegas at the Rio…in conjunction with the BlackHat and Defcon 2011 events…to the Left, a shot of the Vegas strip from the airport!
Check out the video recap below….
© 2011, David Stelzl
© 2011, David Stelzl
(You might have to turn up your volume on this – the audio is weak)…Why do some deals look good, then stall out? In this short clip I explain what it is that makes deal justification strong, and where things fall apart. I invite you to share your comments and experiences.
© 2011, David Stelzl
