The most effective marketing programs leverage video and events….in this event we had over 75 attendees, many involved in key decision making roles with a common goal to keep their businesses running and profitable. At the start of the event, just like in most sales calls, most of these people felt like they had their IT infrastructure under control. By using effective messaging, real world examples, and compelling customer attraction stories, this audience’s response was clear – they wanted to take another look! Education around compelling events produces the opportunity to help people…by putting it in video form, the sponsoring solution provider can use this video to attract new prospects! Sponsors included Sonicwall, Symantec, Microsoft, Cisco, and others.
© David Stelzl 2010
