Archive for June, 2011

30
Jun
11

Raising Entrepreneurs – David Stelzl Speaks to Educators in Sacramento, CA

Preparing to speak to over a thousand educators this morning in Sacramento, CA on building an Entrepreneurial mindset…one quote stands out that should make us all think twice about how we approach professional development as well as the educational development of the next generation:

Andrew Carnegie, in the Early 1900s, wrote (concerning the development of our educational institutions here in the US…)

“We need compliant workers…willing to work for less than the value their productivity creates… …The best way is to build an educational industry designed to teach workers just enough to get them to cooperate.”    No wonder it’s so hard to hire good people!

© 2011, David Stelzl

29
Jun
11

David Stelzl – Tips on Demand Generation Attendance

Where’s’ the ROI for Lunch & Learns?  The biggest problem is getting the right people there, closely followed by effective follow up.  I recently worked with one client as he was preparing to host such an event. The challenge here – there were three solution providers involved, not just one.  The others made some calls I guess, but we worked out a script that focused on business leaders and the threats that target their most critical assets.  We positioned this, not as a lunch & learn, but rather a briefing – an urgent briefing for business leaders in the community.  A forum to get influential leaders in a room to review the situation.  My client made the calls personally, using this messaging – the results speak for themselves…

  • 70 some people signed up
  • 58 of them signed up because of my client’s calls – the other solution providers jointly contributed about 25!
  • 47 of the 70 signed up through my client’s efforts, and 43 of his invites actually showed up. In other words, 43 out of 58 came for the business leader meeting…
  • My client was prepared to work the room.  He made contact with everyone there (while his competitors sat as spectators)…his next step is to take a follow up message, which we have already prepared, out to their offices.  His competitors are probably trying to figure out what to do next – he’s on the phone right now, just one day after the event, setting up qualified meetings with decision makers.

The ROI comes in understanding how to make a meeting like this work.  I just got off the phone with a major manufacturer who has often contributed to these types of events.  His comment…He doesn’t see the ROI.  It’s hard to track results from these types of events. He’s right, but the problem isn’t the event…it’s a misunderstanding of how to make the event work…learn this and you’ll be way ahead of the competition.

© 2011, David Stelzl

 

28
Jun
11

Practicing Negotiating Part II: David Stelzl Demonstrates How to Lose

A few weeks ago I wrote about my vaporizer and how we climbed the ladder to win the free replacement…it was exhilarating and yes, I did get many positive comments on the post! Today let’s look at how to lose…and learn from it.

Last night I nearly had a heart attack when I realized that I had booked my flights to CA using a PM flight rather than the AM flight I was hoping to take.  Here I am just a few days from leaving and I discover that weeks ago I made this mistake, and I am taking my wife who is flying on points.  What are the chances they have a point seat open and will move me without charging me?  Zero.  But, we can always negotiate, so I called customer service.

The call started out much better than I had expected.  The person serving me was actually willing to change the tickets for free, but only if a point seat were available.  Of course, there were none.  At this point I new I had to negotiate.  There must be a way to override the policy – there always is;  however, knowing this poisoned my approach.   I learned at this point in the conversation that I was already speaking with the shift supervisor, and she was informing me not only that she could not do it, but that is was impossible.

Now, you and I both know, nothing like this is actually impossible.  Certainly the CEO could make this change, and probably someone who reports to him, and likely someone reporting to them – how far down can we go with this (pretty far)?  So instead of escalating as I’ve encouraged in past calls, I simply asked her how high up would we need to go to get this changed.  Instead of agreeing with her (agreeing that she has no power to make this change), and sympathizing with her, I in a sense, challenged her.  She sort of laughed at this point, but I didn’t take the hint, as she insisted that it was in fact, impossible.  At this point, feeling proud about my position (another mistake in negotiating), I politely pointed out that I had had a similar situation a year ago and proceeded to boast that I had actually had this type of thing resolved once before when no point-seats were open, therefore it can be done.  Big mistake.

She’s not on commission, and she also knows that I don’t really have a choice because there is only one carrier based in my city and there is no way I am flying by connection every week.  So at this point she gets sarcastic with me.  This is terrible customer service behavior, but I’ve asked for it.  I realized I had lost and said goodbye in the friendliest voice I could muster.

THE REST OF THE STORY…part of the problem is, I knew I had a way to escalate outside the system, but I should not have had to  play this card.  My wife was able to make a call to a senior executive and get this resolved in minutes.  She made a call to a friend, who contacted her husband, who then graciously made the change, no questions asked, reinforcing my original belief, that there really is a way; its just a matter of finding that person.  What did I learn here?

1. Pride leads to a fall.  No matter how confident you are that you’ll win (and you just about always can), you can’t show it.  People react to pride, and it always leads to contention.  Don’t do it.  Meekness is the ability to restrain your power or irritation – this is the proper way to approach the negotiating table.

2. The person you are dealing with probably can’t change the policy, so it’s important to agree with them  They also can’t escalate every call up to their manager or lead you to believe they can. If they did, they would get fired. So work with them and make them feel good about the work they are doing.  Too many people yell at customer service people (which I did not do), and this never works, so get over it.

3. The servant wins here.  The better you make the agent feel, the more likely they are to help you when you begin the escalation process.  So help them help you.  If they push back, continue to press forward with a genuinely positive attitude.  If you have one in a hundred call center people on the phone, it is better to simply thank them and hang up,  then call back – you’ll get another person who might be more willing to help.  But don’t burn the bridge with any of these people as the word might spread.

4. No matter how hard they insist,  “It can’t be done!” it just about always can.  Be patient and work the system.  Most of the time you don’t have an executive contact to call, so don’t blow your chances in the call center.  I got lucky on this one.  In fact it was my wife who won – I lost.

5. Finally, when you do win, don’t flaunt it.  You have your reward.  Express extreme gratefulness to the person who solves your problem, and if there is a way to get word to their management on what a great job they did, do it.  Even if it’s an email back to that person that can be passed along.  You never know what is going on with that person’s job, so help them as much as you can to be recognized for doing what no other person seemed to be able to to do.

6. An finally, as I am now doing, learn from your mistakes and don’t repeat them.  In fact, learn from my mistake, and you’ll avoid the feeling of defeat.

© 2011, David Stelzl

27
Jun
11

Will They Buy From You?

There are thousands of sales techniques out there, but when you boil it all down, people buy from you (or don’t) because you are you.  So what value do you bring to the sale?  You’ve heard it said, “People like to buy, but hate to be sold.”  I’ve heard this for years, so whoever claims it is their unique tagline is probably lying…but the statement is true.  The question is, “Do they like to buy from you?”

© 2011, David Stelzl

24
Jun
11

Is the LulzSec Group a Threat to Your Clients; David Stelzl Comments…

“On Friday the group posted a torrent on The Pirate Bay containing internal documents from the Arizona DPS to protest its anti-immigration policies…,”    Are your clients at risk?

This happened today, an attack on the AZ state police department – following a long list of incidents brought to government organizations as well as Sony, Sega, Nintendo, and others, by the LulzSec and Anonymous hackers.  Are we less safe all of the sudden?  The answer is no…it’s just more apparent.  These groups are using the same tools and techniques expert hackers have used for years (I’m not suggesting I know exactly what they used to break in).  My point is, companies have been completely vulnerable for a long time.  The problem is, the evidence has been hidden.  These groups have chosen to make a political statement, while groups such as those who worked along side Albert Gonzales were stealth.

The change here of course is the nature of the attack.  Suddenly you are at war if you take a stand that opposes another’s ideology.   The issue here:

“SB1070 is a controversial anti-illegal immigration measure in Arizona that makes it a misdemeanor crime for aliens in Arizona who have been required to register with the U.S. government to not have their registration documents with them. It also imposes stiff penalties on people who harbor illegal aliens. “

This could be government policy, your client’s position on a government policy or social issue, or a new product launch or customer service issue your client is involved in that somehow disturbs an opposing group.  Suddenly your clients are at risk if they do anything these groups don’t like.  The next step will be for groups like these to attack on behalf of disgruntled people who are willing to pay to shut someone down.  Of course this sort of thing is not new, but expect this trend to continue, even if law enforcement does manage to track these individuals down.  It’s a small scale cyberwar.

What’s at stake?  Many companies, when asked, say they aren’t that concerned with security.  They don’t have anything worth money, or they don’t really care about down time.  What that really means is, they really think something will happen to them.  In other words, the likelihood is low, therefore the impact is not worth worrying about.  AZ police are suddenly concerned…

“AZ DPS documents …show a mishmash of …files, including various situational awareness bulletins, a complementary invitation to a border security conference, and a street price list for various illegal drugs. There also are personal photos of men holding fish, ostensibly after catching them.

Additionally, the torrent contains a graphic video–apparently taken from a camera inside a police cruiser–showing an AZ law-enforcement officer throwing an unidentifiable metal object across a highway and then being hit by a car. The files are assumed to have been extracted from the email accounts of AZ DPS personnel.”

On one video I viewed online, the issue was security of their officers. Interviews online explain that having stolen documents and personal information put their team in jeopardy.  This would be true of just about any company.  While the IT people are claiming to have it covered, and company budget approvers are half listening but more intent on saving money, employees are at the mercy of hacker groups who could easily have their payroll and personnel records published online in a few hours.

WHERE DO WE GO FROM HERE?

Putting cybercrime briefings together for your clients is likely the highest value you can be providing to those who believe they have it covered.  This issue is almost always a belief that they are not likely to suffer harm for whatever reason.  If you want to reach decision makers, put your high end consultants on the stage discussing what is happening, showing why, relating possible impact of local business leaders, and offering advice on what to be doing.

COMMENTS and EXPERIENCES WELCOME…

** Quotes taken from InformationWeek: http://www.informationweek.com/news/government/security/231000377

© 2011, David Stelzl

23
Jun
11

Confused About Proposal Writing; How Hard Can We Make this?

I like to think of my proposal as a letter addressed to someone rather than a sterile document opening with a third-person narrative of the company I am selling to.  I address them personally…

Example:

John Smith,

RE: Fall Seminar Series

I understand you are working to build your sales over the next twelve months through a series of customer facing events that will target executives in midsize companies. etc.

Most proposals are so difficult to read that,…well, nobody actually reads them.  Worse, there are marketing departments that have created templates that company policy says, “Can’t be changed by the rep.”  How ridiculous!   Fine, if the template is great, but the truth is, they are not.  You go through months of work trying to get to that moment where you present your proposal, and then everything comes to a screeching halt while managers and legal try to find time to interpret your company’s document.  Can’t we make this easy for the customer?

© 2011, David Stelzl

22
Jun
11

How Long Does It Take You To Write A Proposal?

It takes me about five minutes to write most of my proposals.  Whether my fee is $200 or $100,000 dollars for the project in question, the proposal looks the same and communicates the same information. The difference in fee has to do with the value I am proposing, not the format of my proposal.

© 2011, David Stelzl

21
Jun
11

Before You Write Your Next Proposal, Consider…

One issue that repeatedly comes up in sales coaching sessions is how to write an effective proposal.  A few comments before you write anything…

… you should be clear about what a proposal is.  Marketing groups and managers have done a disservice to their sales team by creating mammoth documents, unreadable terms and conditions, and a format that looks more like a legal will than a friendly agreement to buy.  What is a proposal?

  • Think marketing!  This is the final marketing piece.  You might have delivered one-sheets or data sheets, presentation material, or perhaps a findings document, and hopefully you had marketing in mind.  Your documents should have been professional looking, easy to read, and pleasing to the eye.  What about the proposal?
  • A summary of everything you’ve agreed to.  The deal is done, now we are just agreeing in writing, so this should clearly reflect all we have discussed and agreed to.
  • Boundaries of scope.  The proposal outlines what we did agree to, but also clarifies boundaries to stay within.
  • A contract.  This is your written agreement, so it should clearly state what you will deliver and how.  There should be no question.

 

The proposal is not:

  • Another selling tool.  The deal is sold at this point – but the agreement is only verbal until this is signed.
  • Ideas, guidelines, or negotiation.  You should have already agreed to a scope at this point, and the fee has been established.  If there are fee changes, there will be scope changes.
  • A time to be clever – writing esoteric pros.
  • A competition to see who can write the longest document.

Take steps to make buying from you easy to do…

© 2011, David Stelzl

20
Jun
11

David Stelzl, Technology Sales Training – Another Look at Addressing Customer Needs

You’ve heard these comments before in business…students at a recent home school event really appreciated hearing sound business advice as many of them are headed off to find…or create their own jobs.  These points are critical for anyone who wants to stay in business…

 

© 2011, David Stelzl

17
Jun
11

David Stelzl Reflecting on Father’s Day

Photo Taken By Hannah Stelzl

On my bulletin board above my desk I have a card I received from one of the many home school conferences I’ve attended.  It lists a set of goals for fathers… in summary here are some helpful things to have in front of you if you are a father…

1. Respond lovingly and wisely to every situation and successfully fulfill  the purposes for with God created me.

2. Enjoy a loving relationship with my wife and quickly resolve any conflicts that arise

3. Make all the members in my family “best friends” with each other and help them clear up any offenses between each other

4. Train up sons and daughters to be wise

5. Help each child discover his or her purposes in life so that they will not fear the future or have self rejection

6. To serve those around us as a family – with family goals and vision to help others in need

7. Maintain proper health so that I can continue to meet the needs of my family

© 2011, David Stelzl




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