Getting stuck at the influencer level is common – that is where most sales are made. So how do you attract the attention of the decision maker? We’re in the midst of working through several very important concepts in my weekly podcast. In fact, there’s a new post today dealing exactly with this issue. Check it out at http://dstelzl.podbean.com/2009/07/17/value-propositions-part-ii-it-and-the-decision-making-process/
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