Don’t miss my sound bites broadcast on http://dstelzl.podbean.com/ - it posted today and offers some alarming facts concerning data theft and where your clients are at risk. Use this to capture the attention of business owners, executives, and those liable for data loss.
Today I’ll be addressing 65 business owners and mid market executives on this subject in Richmond VA. Your first question should be, “How did we get so many people to attend in a down economy?” a combination of using the right marketing message, the right sound bites, and a relentless sales team that put aside the short term sale, focusing instead on stake holders for the last 4 weeks. The return will be well worth it. History has proven that 2/3rds of these people will want to engage to find out how much exposure they have, and if the follow up is done properly (see article on effective follow up – http://www.stelzl.us/concepts/2008/sep.asp), we’ll end up with a very strong Q4 forecast.
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